pediatric dentistry, orthodontics, endodontics, & oral surgery
make a smile
2022 - 2024
OVERVIEW
MY ROLE
At Make a Smile dental, I served as a versatile and creative designer, leveraging the branding guidelines to maintain consistent and cohesive marketing materials and digital/social assets. To enhance our online presence, I conducted a comprehensive photo and video shoot with the staff, curating and editing custom content for our website and social presence that authentically represented our brand. With an organized content calendar, I efficiently planned and created engaging content for social media platforms, while also ensuring regular updates and optimization of Google listings across all 15 locations.
TOOLS
Adobe Illustrator
Adobe Photoshop
WordPress
Canva
Semrush
Social Media Channels
WORK
Visual Identity
Web Design
Marketing Collateral
Social Media Content
Photography/ Videography
Color Palette + Macots
Branding
The following color palette made up of 4 bright hues was used to guide to visual identity of this brand. Alongside the palette, there are three mascots used: the monkey, giraffe, and hippo. These elements help convey that the target audience for this brand is mainly children and teens.
Posters + Stickers
Print & marketing Collateral
Across 16 office locations, I designed two sets of posters, each crafted to engage young patients and enhance the office atmosphere. The first set, aimed at children and teens, featured our brand mascots alongside the slogan 'Keep Smiling' and fun dental quotes to encourage positive experiences. The second set highlighted our dental services, using a custom pattern of our mascots and a fun paper-cutout design of dental elements to make the posters visually appealing.
I designed a collection of vibrant, playful stickers for children and teens. Crafted to make visits more enjoyable, the stickers featured fun, engaging designs that encouraged kids to feel excited about dental care.
Reels + Posts
Social Media
I managed all social media channels, creating diverse content from educational posts to office updates, staff highlights, and event coverage. I collaborated closely with the team to capture in-office photography, showcasing the brand's personality and engaging the community.
Hero Images + Visuals Assets
Web Design
Responsive Design for all Devices
I collaborated with the development team to design visually appealing web assets for a refreshed, engaging website. I created custom hero images, patterns, and icons, incorporating our playful color palette to make the site more inviting and fun to use. We captured in-office photos and videos to add an authentic touch, using these visuals in hero banners and throughout the site to bring our brand’s personality to life.
Home Page Design
Services Page Design
Each static banner or hero image incorporates a patterned background made up of text and color with its accompanying area of service (Orthodontics - Blue, Endodontics - Green, etc).
