general, cosmetic, periodontics, & restorative dentistry
Smile time dental
2022 - 2024
OVERVIEW
MY ROLE
As a dedicated marketing specialist at Smile Time Dental, I played a pivotal role in maintaining a consistent and captivating brand identity across various platforms. Utilizing the branding guidelines, I ensured a cohesive social media feed and contributed to the design of the new website. Additionally, I crafted compelling print materials, including posters, business cards, and office decals, for all 15 office locations. Collaborating closely with hygienist leads, I designed informative Periodontal Treatment posters for hygiene rooms throughout the greater Sacramento area. By employing a content calendar, I strategically planned and created engaging content for social media, while also optimizing and regularly updating Google listings for all 15 locations with relevant services, products, photos, general information, and business hours.
TOOLS
Adobe Illustrator
Adobe Photoshop
WordPress
Canva
Semrush
Google Business Profile
WORK
Brand Identity
Web Design
Print Collateral
Marketing Materials
Social Media Content Creation
Responsive Web Design + Hero Images + Visual Assets
Web Design
Posters + Name Badges + Business Cards
Print + Marketing Material
Following the “Find Your Smile” campaign, I designed a set of posters aimed at addressing our target audience and their potential dental needs.
Instagram Feed + Story Highlight Icons